A few months ago I mentioned Mito-chan (pictured above) in one of my posts. I think it is important to mention her again because she is only one of many mascots running rampant on the streets of Japan. Actually, I have only seen full-sized mascot suits at a shrine on a festival day, but pictures of them are on signs and brochures everywhere. My city has two of these mascots of which Mito-chan is actually the least popular. (The other mascot is Natto, an elastic, fermented bean which is neither cute nor appetizing...)
あまり.
In addition to the two city mascots, my prefecture has a mascot - an old samurai man with a purple hat (pictured below). The picture below also has many other city mascots from my prefecture. Remember that there are 47 prefectures in Japan and this picture is only one of them.
Representing cities makes them seem more friendly and welcoming.
かわいいね?
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